RUSTIC BEAUTY: So I guess all of the fashion editorial/ad campaign related posts that I will be doing in the coming days will focus on YSL Rive Gauche under Tom Ford. Regardless of whether I was reviewing the amazing collections or not, I would probably get around to posting this iconic image at some point. Considered to be one of the most memorable shots from any fashion ad campaign (or ad campaign in general I might argue), this shot of Liya Kebede hunched and facing a wall in a crinkled purple jacket from the Fall/Winter 2001 collection is glorious. It is proof that the best images are often those that are so simple that you don’t focus on the surroundings but on the subject itself. It does help that this image is meticulously lit, photographed and styled, but at the end of the day, it’s Liya whose beauty and relaxed demeanour which make this shot so amazing. Together with Steven Meisel and Carine Roitfeld she created something striking, that will be admired for decades to come. Phenomenal, without trying to be.